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Why Redding Is Becoming One Of The Most Popular Small Cities In California For New Businesses
Location is one of the most important elements of any successful business. It’s not enough to simply pour all your time and energy into marketing strategies and public resource efforts — you need to be in an area that actively encourages you, your employees and everything your business stands for. When it comes to recreational…
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Three Qualities in a Great Employee Development Program
You know what they say. A company’s greatest asset is the employees that keep it running. And the opposite is true; the employees in a company are their biggest weakness. No matter how pristine your facility is or how advanced your technology is, and how great your product is, if you don’t have employees who…
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Fire Protection Services Help Protect Both Employees and Customers
The young mother called several of her neighbors to let them know that they should not be concerned if they see a fire truck in her driveway. In fact, she explained to her neighbors, the fire truck is a very good sign. As the mother of a one year old daughter this mother was especially…
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Don’t Do Your Marketing on the Cheap
Even in today’s digital age, there still is a significant role for direct marketing. Despite the advent of social media such as Facebook, Twitter, Instagram and Snapchat, more than a third of people under age 30 say they still look forward to receiving actual mail each day. Direct mail methods also are more successful than…
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Expand Your Company’s Message with an Aerial Advertising Campaign
If you’re in the process of planning a broad-audience advertising campaign, have you considered the benefits of airplane banner advertising? Aerial advertising has been in existence since the early 1920s when planes first began to trail advertising banners. Decades later in 2001, approximately 600 companies were authorized by the Federal Aviation Administration to provide banner…
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The Benefits of Hiring a Professional Parking Lot Cleaner
Most business owners understand the importance of a clean and tidy storefront. Customers expect a business, regardless of their services, to be clean at all times. If it does not meet their standards, they are less likely to return or to recommend the business to others. However, many business owners overlook the importance of a…